Associated digital properties including were not included and are owned by IBM, from which Entertainment Studio licenses the brand, data and analytics under a long-term contract. “They want a deep dive into the ‘explainers of weather’ in their community, the story of the weather that will impact them and the imminent dangers presented by severe weather.”īyron Allen-led Entertainment Studios acquired the Weather Channel in March reportedly for $300 million and the basic cable channel is the flagship within its Weather Group division. The audience “wants to know more than just it’ll be sunny and 83 degrees,” Arouh says. The Weather Channel also delivers a dose of story-telling, weather news in broader context and connections to experts, which keeps audiences tuned in, says Janice Arouh, who is president-network distribution and marketing at Entertainment Studios Networks. Weather Channel serves up immersive mixed reality and augmented reality - layering digital images into real-world presentations as in in-studio weather telecasts. To keep the Weather Channel cable network relevant in an era when information is readily available online and via personal devices, the linear basic cable network jazzes up its presentation with flashy media tech. Our advanced forecasting technology provides hyper-local weather forecasting as close as one-mile from where you live, as well as, weather warnings, alerts, radar and traffic flow maps to help you stay safe and to better plan your day.The Weather Channel is a locomotive in Entertainment Studios’ portfolio of businesses generating sizable cash-flow profit, enlarging entrée to advertisers because of its heft and, in what is often unappreciated by outsiders, serving as a media-technology engine. Cable subscribers have access to our live channel for storm coverage and the latest weather stories in your region. Access your local forecast information 24/7 on-demand, or, lean back and watch hundreds of hours of original video content for free. Tired of waiting through your local news to get your weather forecast? We’ve got you covered. The Weather Network Android App is an immersive weather experience unlike any other, providing you with access to hyper-local weather information and a large library of on demand video content all within a few clicks of your remote. The Weather Network TV App - Your weather when it really matters
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